To reach younger voters, campaigns must have young people in the campaigns empowered to do outreach to young people. It’s their future on the line. That outreach cannot happen just in the last three months ahead of an election. That effort should include digital channels, of course, but also constant presence on campuses. The challenge there is the constant turnover in student populations. Candidates and officials should regularly visit college campuses, and even high schools in states where 17 year-olds can register if they’ll be 18 by Election Day. Invest in youth content creators/influencers. There is an inherent level of trust among youth with youth. Give them information to distribute, then step out of the way; let them create the content. It’s what they do best. If they have a million followers, TRUST THEM to push out your information in way that’s most effective. (Even if the campaign doesn’t “get it.”)
To reach younger voters, campaigns must have young people in the campaigns empowered to do outreach to young people. It’s their future on the line.
That outreach cannot happen just in the last three months ahead of an election. That effort should include digital channels, of course, but also constant presence on campuses. The challenge there is the constant turnover in student populations. Candidates and officials should regularly visit college campuses, and even high schools in states where 17 year-olds can register if they’ll be 18 by Election Day.
Invest in youth content creators/influencers. There is an inherent level of trust among youth with youth. Give them information to distribute, then step out of the way; let them create the content. It’s what they do best. If they have a million followers, TRUST THEM to push out your information in way that’s most effective. (Even if the campaign doesn’t “get it.”)
Read the whole thing. It’s outstanding.
Hey Gen Z and Millennials: the republicans are openly admitting they’re planning to steal your social security and medicare and then force you to work till you drop dead. https://t.co/Ltz8ESvn7g— Bill Pascrell, Jr. 🇺🇸🇺🇦 (@BillPascrell) July 16, 2023
Hey Gen Z and Millennials: the republicans are openly admitting they’re planning to steal your social security and medicare and then force you to work till you drop dead. https://t.co/Ltz8ESvn7g